Content Strategy Director

2 weeks ago

Sydney, New South Wales, Australia beBeeAudienceGrowthManager Full time $120,000 - $150,000

Mamamia is Australia's largest independent women's media group, dedicated to making the world a better place for women and girls. Our mission is to reach seven and a half million women each month across written, video, and social platforms, and to have the largest women's podcast network in the world with 55 different shows.

About the Role

The Social Media Growth Lead will oversee and implement our social media strategy across various platforms. With expertise in digital publishing and news sense, you will drive engagement, expand our audience reach, and enhance brand awareness.

Key Responsibilities
  • Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth.
  • Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
  • Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
  • Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
  • Regularly monitor performance and adjust strategy for all Mamamia brand, show, and sub-brand channels.
  • Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.
  • Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.
  • Provide guidance, training, and support to team members on social media best practices and platform updates.
About You

We are looking for a highly skilled and experienced professional who possesses:

  • A minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.
  • A strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
  • Experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
  • The ability to think strategically and develop innovative social media strategies aligned with business goals and audience interests.
  • An excellent team player who communicates effectively and gives and receives feedback with honesty and respect.
  • The ability to prioritise the needs and perspectives of our audience and commercial partners in decision-making.
  • Adaptability and the ability to solve problems creatively in a fast-paced environment.
Life at Mamamia

We are a fast-paced and innovative company with a collaborative culture. We offer a unique opportunity to create real and tangible change, and have your voice heard, while working with experienced teams to deliver content to an audience of millions. We believe in embracing AI and technology in our creative process, and we're excited to explore new ways to enhance storytelling and connect with our audience.

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