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Paid Media Strategist
2 months ago
About the Role at Elephant Room
We are seeking a highly skilled Performance Optimization Manager who will be responsible for leading and navigating complex paid media accounts to drive client goals and objectives. While your primary focus channel is paid media, you work closely with the digital strategist, paid media specialists, and CRM specialists to lift performance and revenue through new and supporting channels.
Key Responsibilities:
- Establish and build strong, collaborative relationships with clients to understand their marketing needs across paid channels.
- Work closely with clients and leverage the support of our internal digital strategist and Social Media specialists to set quarterly objectives, strategies, and bi-weekly tactical plans.
- Attend relevant client meetings (strategy sessions, QBRs, WIPs, and other communications) as needed, handling matters such as presentations, asset delivery, general troubleshooting, and implementation.
- Collaborate with our Paid Media team to brief and manage ad creation and campaign setup, enhancing targeting precision and maximizing campaign efficiency.
- Explore new opportunities for platform spending and align media strategies with clients' release and content calendars.
- Oversee and optimize client campaigns across various channels, with a focus on search and Meta, managing day-to-day activities including tracking, monitoring, recommendations, optimizations, and reporting.
- Report on ad creatives, making recommendations for future designs and messaging based on what works, current trends, and opportunities for improvement.
- Manage budget planning and revenue forecasting, ensuring pacing aligns with targets and sales goals are met.
- Analyze campaign and media performance across all channels to provide actionable insights and recommendations.
- Test new technologies, products, and strategies to improve workflows and enhance the technology stack.
- Bring new ideas to your account and assess their impact with a relevant test design.
Requirements:
- 2+ years as Performance, Account, or Paid Media manager, at least 1 year in an agency.
- Experience in exporting and interpreting data from Paid Search and Paid Social Platforms (Google Ads, Google Analytics, Facebook Business Manager, TikTok).
- Comfort in using and managing data inside Excel or Google sheet.
- Experience in managing and building the media strategy, including budget allocation to objectives and channels.
- Love eCommerce and working with emerging retail brands.
- Exceptional communications skills working with clients, understanding briefs, timelines, and merchandise calendars.