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Digital Transformation Lead
2 weeks ago
We are seeking a strategic Digital Transformation Lead to play a key supporting role in our marketing operations. The ideal candidate will have a sharp eye for optimisation and a passion for improving customer experience through data, technology, and insight.
The successful applicant will be responsible for setting up, executing, and optimising CRM, customer journeys, and automation workflows across multiple platforms. They will also build and maintain segmented flows, customer journeys, and automation workflows to support campaign goals and always-on marketing.
- Manage the setup, execution, and optimisation of CRM, customer journeys, and automation workflows.
- Build and maintain segmented flows, customer journeys, and automation workflows to support campaign goals and always-on marketing.
This is an exciting opportunity for a motivated and experienced professional to join our team and contribute to the delivery of our marketing strategy.
Key Responsibilities- Support the delivery of loyalty, retention, and B2B nurturing campaigns aligned to the broader marketing strategy.
- Liaise with external media and performance agencies to ensure campaigns are briefed, executed, and optimised according to strategy.
- Monitor ad performance and assist in campaign reporting, creative testing, and budget tracking.
We are a social enterprise that seeks to contribute to a world where every person feels worthy of love and respect. We employ vulnerable women in our employment pathways program and donate meals and care packs to community partners.
What We Offer- A dynamic and supportive team environment
- The opportunity to make a positive impact on the lives of vulnerable women
- Experience across CRM and digital marketing campaigns
- Knowledge of Google Analytics, Salesforce, and Ortto, or similar systems
- An analytical and commercial mindset
- A passion for social causes
