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Professional Marketing Specialist

3 weeks ago

Garden City, Victoria, Australia beBeeMarketing Full time

About Workwear Group, we're part of a top 20 ASX listed company with over 100,000 employees. Our three iconic brands have been delivering workwear since the late 1920s.

We are the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas, and sustainability practices.

Our team works as one unit, putting our customers first and being passionate about what we do. Joining our organization is an opportunity to thrive in an inspiring, safe, and inclusive environment.

The Role

In this position, you will contribute to the creation and execution of impactful marketing campaigns aimed at increasing brand visibility, driving traffic, and boosting sales. Your focus will be on developing engaging messaging, strategic communication plans, and high-quality marketing materials for B2B clients.

  1. Execute marketing campaigns to enhance brand awareness, drive traffic, and generate sales.
  2. Develop detailed briefs for media, email, social media, digital ads, SEO, and affiliate marketing initiatives.
  3. Collaborate with agencies to create B2B collateral supporting uniform program implementations for clients.
  4. Produce product information, marketing materials, and website copy for both internal and customer-facing platforms.
  5. Manage content creation for e-commerce sites and campaign photoshoots.
  6. Oversee the end-to-end management of marketing campaigns, including analysis and optimization.
  7. Create and update content for websites and social media to drive traffic.
  8. Manage LinkedIn content creation and uploads.
  9. Align marketing activities with brand strategy to maximize ROI.
  10. Organize and deliver campaigns, product launches, trade events, and conferences to engage key customers and trade partners.
  11. Evaluate the success of campaigns and initiatives and generate post-implementation reports for improvement.

Additional responsibilities include collaborating with the Sustainability Team and Internal Communications Manager to promote sustainability initiatives both internally and externally.

Requirements
  1. Tertiary qualification in marketing.
  2. 4+ years experience in a marketing role.
  3. Experience managing marketing campaigns, creating content & briefs.
  4. Experience working with customers and managing a diverse set of stakeholders.
  5. Experience managing social and digital marketing content.
Benefits
  1. A competitive salary package and suite of benefits and perks.
  2. A flexible working environment, allowing for work from home day/s each week.
  3. A tailored career and development plan, plus reward and recognition programs.
  4. Access to our Wellbeing program, Thrive, with activities designed to support the financial wellness of our team, celebrate diversity, ensure we get physical, and maintain healthy minds.
Others

At Workwear Group, we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of