Digital Experience Manager
3 weeks ago
About the Role
Optimum Consulting is seeking a highly skilled Digital Experience Manager to oversee the daily management of our website and customer app, ensuring a seamless and optimised customer experience that drives an increase in customer experience and customer retention.
Key Responsibilities
- Manage the daily operations of our website and customer app, ensuring they deliver excellent user experience and support marketing objectives.
- Act as the central liaison between marketing and technology teams to ensure projects are executed on time, on brand and meet business goals.
- Manage inhouse and outsourced digital platforms and tools to assist in platform development, new digital implementations and reporting.
- Deliver end to end enhancements to digital platforms.
- Ensure all website and app content aligns with the brand, maintaining consistency in messaging and customer interactions across digital platforms.
- Use data driven insights to measure and report on the effectiveness of the digital platforms.
- Use customer insights to refine the user journey, driving customer conversions and boosting retention.
- Manage external relationships including agencies.
Requirements
- Relevant tertiary qualifications in Digital, Marketing, CX or similar.
- A background in a similar role with experience in website management and digital platforms.
- Experience with content management systems.
- Experience in google analytics, tag manager, SEO or other related tools.
- UX experience ideal as would experience in adobe or a design tool.
- Experience in data analytics and reporting.
- Strong attention to detail and a creative mindset.
- Strong oral and written communication skills to work effectively with technical and business stakeholders.
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