Digital Marketing Specialist

4 weeks ago

Gold Coast, Queensland, Australia Michael Page Full time
About Our Client

Michael Page is proud to partner with one of Australia's top FMCG brands, a renowned retailer on the Gold Coast, known for its extensive selection of food & drink products prioritising quality and affordability.

Job Description
  • Develop and execute innovative social media strategies to elevate our brand presence and drive engagement.
  • Lead a team of social media specialists, providing guidance and support to ensure high-quality content creation and campaign optimisation.
  • Analyse performance metrics to inform data-driven decisions and stay ahead of industry trends.
  • Collaborate with cross-functional teams to align social media initiatives with broader marketing goals and objectives.
The Successful Applicant
  • Proven experience in social media management, specifically within the FMCG or retail sector, with a strong track record of delivering results.
  • Excellent people management skills, with a proven ability to lead and develop high-performing teams.
  • Expertise in crafting engaging, platform-specific content that resonates with diverse audiences and drives brand awareness.
  • Strong analytical mindset, with the ability to interpret data and adjust strategies accordingly.
  • Excellent communication skills and a creative approach to problem-solving.

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