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Marketing Director
3 weeks ago
We are seeking a skilled Marketing Manager to spearhead the development and execution of end-to-end marketing strategies for our Exclusive Brands.
This is a unique opportunity to join our Marketing team and work on a diverse portfolio of brands across fashion and accessories.
- Develop and execute comprehensive marketing plans, ensuring alignment with brand positioning, customer needs, and financial targets.
- Lead the creation of brand-specific marketing frameworks, including campaign cadences, content direction, and tone of voice in collaboration with creative partners.
- Identify growth opportunities, leveraging customer data, market trends, and trade insights to drive business results.
- Drive innovation in brand storytelling, testing new formats, platforms, and engagement strategies to reach and grow brand audiences.
- Collaborate with internal creative teams and/or external agency partners to develop and roll out all brand campaigns and activations.
- Tailor each brand's campaign suite to its unique customer journey, including product storytelling, digital conversion paths, in-store experience, and loyalty mechanisms.
This role requires a senior marketer with experience in owned brands, fashion/lifestyle retail, or specialty brands. If you have the skills and passion for driving business growth through innovative marketing strategies, we want to hear from you.
