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Media Planning Specialist

2 months ago

Willoughby City Council, Australia Foxtel Management Pty Limited Full time

Job Summary

The Media Planning Coordinator will work with the Media Planning team to implement and optimize marketing programs to drive group product acquisition and other business objectives as they arise.

Key Responsibilities

Planning

  1. Supporting on go-to-market initiatives driven by the planning team across various product lines.
  2. Managing media plans for all brands, ensuring seamless execution and evaluation.
  3. Responsible for all digital channel specifications, material upload, and distribution.
  4. Managing timelines with trade and agency teams for key meetings.
  5. Supporting strategic initiatives by collecting relevant data.
  6. Managing media bookings across select channels.
  7. Updating documentation such as go-to-market timelines, budgets, and next steps.
  8. Creative MI management (offline) and ensuring stakeholders have the required information.

Reporting

  1. Helping to compile campaign proof of posting documentation.
  2. Liaising with agency and teams to bring together Quarterly Business Reviews & campaign post analysis in a timely manner according to media team agreed service level agreements.
  3. Gathering and presenting research across media buys. Checking we have results for brand studies, offline brand surveys, and Marketing tech team have everything needed for marketing mix modeling.
  4. Managing financial requirements with Media Reconciler.
  5. Support media planning team with weekly, monthly & ad-hoc reporting requirements, working closely with the Digital trade team.

Requirements

Skills

  1. Organized and attention to detail.
  2. Ability to take initiative and work independently while keeping stakeholders informed.