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Digital Marketing Team Lead

2 weeks ago

Adelaide, South Australia Puretec Group Full time

About the Role:

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  • As a Digital Marketing Team Leader at Puretec Group, you will be responsible for leading a high-performing team of digital marketing specialists. This role requires a strategic thinker who can translate overall marketing strategies into detailed, executable digital marketing plans.

This includes developing and implementing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, programmatic advertising and other paid digital advertising. You will also develop and maintain a social media strategy to maximise followers and utilise social media advertising to introduce Puretec products to the target audience.

In addition to these responsibilities, you will conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends. Continuous optimisation of campaigns based on data insights and performance analysis is also a key aspect of this role.

Key Responsibilities:

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  • Lead, mentor and develop a high-performing team of four digital marketing specialists">
  • Develop and implement comprehensive digital marketing campaigns">
  • Conduct market research and competitive analysis">
  • Optimise campaigns based on data insights and performance analysis">

About You:

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  • You have 3+ years of experience leading a digital marketing team">
  • You have experience owning and maintaining multiple websites with a focus on growing sessions and conversions">
  • You have experience owning and executing a social media program">
  • You have experience owning and executing a digital advertising campaign">
  • You have proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management platforms, CRM systems)">