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Chief Digital Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $110,000

Job Description:

As a key member of our marketing team, we are seeking a highly skilled Digital Marketing Strategist to drive conversion through various digital mediums. This role will be responsible for executing CRM activities, managing eDM and SMS campaigns, optimizing the website, and handling web CMS and SEO management.

Role Overview:

  • Execute CRM campaign strategies to support conversion objectives.
  • Support website optimization projects to improve traffic and engagement.
  • Manage web content and updates on CMS platforms to ensure seamless digital experiences.
  • Assist with SEO efforts to improve organic search visibility and drive relevant traffic.
  • Coordinate with external vendors to deliver projects in line with the overall conversion strategy.
  • Liaise with creative design teams to develop digital assets required for campaigns.
  • Track the performance of digital campaigns and use data to inform decisions and improve results.

Required Skills & Qualifications:

  • Proven experience in digital marketing, specifically in CRM campaign management (eDM and SMS).
  • Hands-on experience with web CMS management and website optimization.
  • Basic understanding of SEO principles and tactics.
  • Familiarity with data analysis and reporting for digital marketing campaigns.
  • Strong collaboration skills, with the ability to work cross-functionally with creative teams and vendors.

Benefits:

  • A competitive salary package based on skills and experience.
  • The opportunity to work hands-on with digital marketing tools and platforms.
  • A dynamic, fun work environment within a rapidly growing company.
  • Growth opportunities to expand your digital marketing skills and influence conversion strategies.

Key Success Metrics:

  • Successful execution of CRM campaigns, including eDM and SMS.
  • Increased website performance through optimization efforts.
  • Achievement of SEO goals, such as improved rankings and organic traffic growth.
  • Timely delivery of digital assets for campaigns in collaboration with the creative team.
  • Positive impact on conversion rates through digital marketing efforts.