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Head of Product Marketing, ANZ

2 months ago

Sydney, New South Wales, Australia CMC Markets Full time
Product Marketing Enthusiast Wanted

We are seeking a highly skilled Product Marketing enthusiast to join our Marketing department at CMC Markets. As a key member of our team, you will be responsible for driving the strategic marketing direction for our CFD and Share Trading products.

About the Role

This exciting opportunity will give you the chance to redefine the positioning of our platforms, articulate the value we offer to investors and traders, and support our Product Squads in delivering a best-in-class offering with customer-led insights.

Key Responsibilities
  • Develop and clearly articulate the Invest product marketing strategy, positioning, value proposition, messaging, and go-to-market strategy.
  • Work closely with the broader Marketing team, Sales, and Customer Services to build out their product knowledge and provide them with the insights, positioning, messaging, and content they need to succeed.
  • Assess the market, competitors, industry trends, and customer needs to inform your product marketing plans.
  • Refine and maintain customer propositions based on feedback and changing buyer personas/customer needs.
  • Support the Product team with a prioritization process and framework to ensure customer-centricity is at the heart of all product and feature builds.
  • Develop a Voice of Customer (VoC) framework to provide customer feedback in a constructive manner to support product development and enhancements.
  • Drive the adoption, use, and advocacy of our CFD and Share Trading platform, alongside brand, digital, and lifecycle teams, to achieve annual commercial targets.
  • Develop and deliver new product propositions for key customer segments, across different markets, based on market research and qualitative and quantitative inputs and insights.
  • Collaborate with the product team and squads to regularly evaluate our proposition in market, offering suggestions for improvement or future growth.
  • Work closely with the Head of Growth Marketing and Senior Marketing Manager to ensure appropriate educational content is developed to help drive effective upsell, cross-sell, and product stickiness.
  • Provide ongoing reporting on product marketing/GTM programs to drive continual improvements and recommendations.
  • Provide ad hoc support, backup, and assistance to other team members within the marketing division as necessary.
  • Maintain personal/professional development to meet the changing demands of the role.
  • Build and maintain strong relationships with all stakeholders in the APAC and CA region and Head Office.
Requirements
  • Strong, demonstrable product marketing experience (ideally 8+ years), spanning several products and features from ideation to launch and maturity.
  • Minimum of 3-5 years people management experience.
  • Curiosity and customer-centric mindset.
  • Comfortable working with, analyzing, and using data to make appropriate marketing decisions.
  • Good natural communication/project management experience, able to distill complex topics to core messages.
  • Commercial skills to understand the role a product feature plays within company strategy and the commercial return on investment.
  • Knowledge of or passion for the financial markets and online share trading is essential.
  • Understanding of end-to-end campaign management, experienced in working with brand marketing teams, agencies, and digital teams to drive effective GTM programs.
  • Relevant university degree in business, marketing, or media/communications.
What We Offer
  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • A dedicated benefits and wellbeing hub, for you to save on groceries, access retailer discounts, and enjoy various resources to enhance your physical and mental wellbeing.
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued, and are able to do their best work. We don't just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.