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Senior Brand Transformation Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeBrand Full time $90,000 - $120,000

Are you a visionary with a passion for driving innovation in hospitality?

We're seeking a Senior Brand Strategist to lead the transformation of our venues, turning good spaces into great ones. This role involves overseeing projects end-to-end, from research and concept development to high-impact launches and post-opening performance optimization.

  • Managing the full lifecycle of venue transformations – from market research to relaunch and beyond.
  • Developing compelling brand strategies backed by customer insights, competitive analysis, and business goals.
  • Creating and executing launch marketing plans in collaboration with marketing teams.
  • Monitoring post-launch performance and implementing tactics to maintain or boost revenue in the critical first 90 days.
  • Lending expertise to other brand projects across product launches, PR, and acquisitions.

What We're Looking For:

  • 5+ years' senior hospitality marketing experience, with a proven track record in brand development and scalable concepts.
  • Strong commercial acumen, with the ability to analyze data and drive business growth.
  • Experience managing cross-functional projects from concept to delivery, on time and within budget.
  • Excellent stakeholder engagement skills and the ability to influence at all levels.
  • Tertiary qualifications in business or marketing (or equivalent experience).

Why You'll Thrive Here:

  • This is a fast-paced, high-impact role where you'll see your work come to life across a diverse portfolio of venues.
  • You'll have the creative freedom to shape brands, the resources to deliver exceptional launches, and the visibility to measure your success in real-time.