Strategic Event Director

1 day ago

Sydney, New South Wales, Australia beBeeEvent Full time $145,937 - $223,391

About This Opportunity

We are seeking a Strategic Event Director to lead our APAC event marketing strategy. This is an exciting opportunity for a seasoned professional with expertise in building and executing high-calibre, pipeline-generating programs.

The ideal candidate will have overall responsibility for developing and implementing the Geo event marketing strategy, driving business impact with programs delivered at scale.

As a key member of our team, you will be responsible for creating, developing, and delivering integrated event marketing strategies that achieve delegate registration, attendance, and pipeline targets.

  • Create and execute strategic plans to drive engagement and conversion across multiple channels.
  • Collaborate effectively with cross-functional teams to orchestrate customer marketing programs with scaled execution.
  • Power consistent and seamless customer experiences across these programs to increase business outcomes and drive velocity.
  • Drive innovative ideas and provide guidance on best practices to elevate, scale, and activate programs.
  • Effectively integrate multiple channels for all marketing campaigns, including social media, email, and partners.
  • Deliver data-driven, multi-channel marketing campaigns that focus on increasing audience acquisition.
  • Review and define a strategy for managing and growing our marketing database.
  • Manage event projects, budgets, and timelines to ensure business goals are met and effective communications are maintained with stakeholders.

Requirements:

  • A minimum of 10-15 years of experience in regional marketing, preferably with a demand generation background.
  • People management experience, including leading a small team and working with diverse skillsets.
  • Expertise in digital, event, account-based, or content marketing to conceptualize innovative programs with pragmatic delivery.
  • Strategic thinking with strong collaboration skills.
  • Ability to impact and influence across a global organization and matrixed teams to deliver accelerated business outcomes.

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