Director, APAC Strategic Events

Director, APAC Strategic Events & Audience Marketing

ServiceNow, Millers Point, New South Wales, Australia

Overview

The APAC Strategic Events and Audience Marketing Director will have overall responsibility for developing and implementing the geo event marketing strategy, helping bring ServiceNow flagship and key events to life through engaging physical and digital experiences. The ideal candidate will have a strong background in building and executing high-calibre, pipeline- and revenue-generating programs and is ready to deliver high business impact with programs delivered at scale. The role reports directly to the APAC Senior Director, Integrated Marketing.

Responsibilities

• Create, develop, & deliver an integrated event marketing strategy with full responsibility for achieving delegate registration, attendance & pipeline targets.
• Collaborate and work effectively with cross-functional teams to orchestrate customer marketing programs with scaled execution in an assigned area of excellence, such as Acquisitions & Growth campaigns, User Groups & Communities, Influence & Advocacy and Developer Relations.
• Power a consistent and seamless customer experience across these programs to increase business outcomes and drive velocity, by working across global and regional ServiceNow teams, especially in Sales and Marketing.
• Drive innovative ideas and provide guidance on best practices to elevate, scale and activate programs across the region.
• Effectively integrate multiple channels for all marketing campaigns including social media, email, telemarketing and partners.
• Deliver multi-channel marketing campaigns that are data-driven, with a focus on increasing audience acquisition.
• Review and define a strategy for managing and growing our marketing database.
• Manage event projects, budgets, and timelines.
• Ensure business goals are met, budgets effectively managed, and effective communications and reporting with all stakeholder groups involved.
• Exhibit superior project management, analytical and data-driven mindset to continuously iterate to optimize performance and efficient outcomes.
• Demonstrated experience in using AI tools to drive efficiency and productivity.

Qualifications

• 10-15 years in a regional marketing capacity, preferably with a demand generation background.
• People management experience, including the ability to lead a small team and work with diverse skillsets.
• Expertise in all forms of digital, event, account-based or content marketing to conceptualize innovative programs with pragmatic delivery.
• Strategic and agile thinker with strong collaboration skills.
• Ability to influence effectively across a global organization and matrixed teams to deliver accelerated business outcomes.
• Ability to travel internationally and be present in the office to collaborate.

Additional Information

Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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