Senior Advertising Professional

2 weeks ago

Brisbane, Queensland, Australia beBeeBrand Full time $90,000 - $150,000
Key Advertising Role

We are seeking an experienced advertising professional to lead our advertising strategy and implement effective campaigns across various platforms.

The ideal candidate will have a minimum of 5 years of experience in advertising, marketing or brand management, with a strong understanding of digital marketing, social media, and data analytics.

Responsibilities Overview
  1. Advertising Strategy Development: Plan, organize, direct, control, and coordinate all advertising activities ensuring they align with the overall brand strategy.
  2. Campaign Management: Design, execute, and monitor advertising campaigns for each location, ensuring alignment with the overall brand strategy.
  3. Creative Development: Collaborate with the creative team to produce compelling ad creatives, including visual designs, copywriting, and multimedia content.
  4. Website and Social Media Management: Assist locations with website design and development, ensuring a user-friendly and visually appealing online presence.
  5. Coordination and Collaboration: Work closely with location owners to understand their unique advertising needs and tailor campaigns accordingly.
  6. Market Research and Analysis: Conduct market research to identify target audiences, consumer behavior, and emerging trends.
  7. Budgeting and Financial Management: Develop and manage advertising budgets for both corporate and franchise stores, ensuring effective allocation of resources.
  8. Training and Development: Train and support staff on best practices in advertising, including digital marketing, social media, and design tools.
  9. Compliance and Quality Assurance: Ensure all advertising materials comply with legal regulations and industry standards.
  10. Crisis Management: Manage and resolve any issues that arise from advertising activities, including negative feedback, PR crises, or campaign failures.

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