Digital Content Marketing Specialist

4 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $110,000
Job Overview

This role is pivotal in driving the global expansion strategy of a leading B2B and D2C business. As a Digital Content Marketing Specialist, you will engage with our growing community and execute a comprehensive content, influencer, and social media strategy.

Key responsibilities:

  • Develop, create, and implement content for various platforms such as TikTok, Instagram, Facebook, and YouTube to enhance brand visibility and customer engagement.
  • Stay up-to-date with emerging trends and viral campaigns to inform content creation and marketing efforts.
  • Promote and grow our business across multiple social media channels.
  • Nurture relationships with relevant influencers and affiliates worldwide.
  • Collaborate with internal stakeholders to produce engaging content, including influencers, affiliates, and brand ambassadors.
  • Work closely with the Marketing Manager to develop and execute a social media strategy from organic and paid channels, as well as the website.

To succeed in this role, you will have:

  • Expert knowledge of popular social networking channels - primarily TikTok, Instagram, Facebook, YouTube, and Pinterest.
  • Exceptional communication and storytelling skills with attention to detail.
  • The ability to multitask and meet deadlines.
  • A team player who can work effectively within a team and independently on operational execution.
  • Be highly creative and passionate about digital marketing and content creation.
  • Experience in creating and editing high-quality visual content using mobile devices for both organic and paid channels.
Requirements
  • Minimum 5 years of experience in developing engaging digital content.
  • A strong understanding of social media trends and platforms.
  • Excellent communication and project management skills.

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