Digital Marketing Strategist

3 days ago

Melbourne, Victoria, Australia Paxus Full time
About the Role

Paxus is seeking a highly skilled and experienced Head of Digital to lead our digital marketing, e-commerce, and CRM efforts. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive digital strategy that drives business growth and customer engagement.

Key Responsibilities

1. Digital Strategy

  • Develop and execute a multi-channel digital strategy that aligns with our business objectives and market trends.
  • Monitor and optimize digital campaigns to ensure performance meets set business targets and KPIs.

2. E-commerce

  • Design and execute an end-to-end e-commerce strategy that enhances the omnichannel experience from online to in-store.
  • Optimize the online shopping experience, improving website functionality, customer engagement, and conversion rates.

3. CRM

  • Develop and implement a CRM strategy to enhance customer retention, engagement, and acquisition.
  • Personalize communication using customer data through channels like email, SMS, and loyalty programs.

4. Analytics

  • Conduct real-time reviews of all performance metrics across digital channels and e-commerce platforms.
  • Provide detailed reports on campaign performance, conversion rates, customer behavior, and other key metrics.

5. People Management

  • Lead and mentor the digital, e-commerce, and CRM teams, ensuring high performance and alignment with business goals.
  • Set clear objectives using SMART principles and conduct regular performance reviews and appraisals.

Requirements

  • Strategic Thinking: Ability to develop long-term digital, e-commerce, and CRM strategies that align with the company's overall business goals and market trends.
  • Leadership and Team Management: Strong leadership skills to manage and mentor teams across digital marketing, e-commerce, and CRM functions, ensuring high performance and collaboration.
  • Communication Skills: Excellent written and verbal communication skills to collaborate effectively with cross-functional teams, stakeholders, and external partners.
  • Customer-Centric Approach: A strong focus on improving customer experience across all touchpoints, from e-commerce to CRM, ensuring consistent and personalized interactions.
  • Analytical Problem-Solving: Ability to analyze complex data sets, identify trends, and propose solutions to optimize digital and e-commerce performance.
  • Adaptability & Innovation: Being agile and open to change in a fast-paced digital environment, constantly staying updated on new technologies, tools, and industry trends.

Technical Skills

  • E-commerce Platform Expertise: Proficiency in e-commerce platforms like Shopify, Magento, or WooCommerce, including leveraging platform features to improve conversion rates and customer experience.
  • Digital Marketing Tools: Strong knowledge of SEO, SEM, Google Analytics, and performance marketing tools like PMAX and SA360, along with social and programmatic advertising platforms.
  • CRM Systems: Expertise in managing CRM platforms like Salesforce, HubSpot, or other Customer Data Platforms (CDPs) to build and implement effective customer engagement and retention strategies.
  • Data Analysis & Reporting: Ability to use analytics tools (e.g., Google Analytics, Tableau, Power BI) to track KPIs, optimize digital marketing efforts, and inform decision-making.
  • UX/UI Optimization: Knowledge of user experience (UX) and user interface (UI) design principles to enhance website functionality, customer engagement, and overall online performance.
  • Technology & Project Management: Familiarity with project management tools (e.g., JIRA, Trello) and experience managing the implementation of new technologies, as well as the ability to oversee technology integrations and platform upgrades.

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