Digital Marketing Strategist

1 week ago

Melbourne, Victoria, Australia beBeeSearchEngineMarketing Full time $100,000 - $120,000
Job Description

We are seeking a skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth.

About the Role

In this role, you will work closely with our cross-functional team to create and execute targeted digital marketing campaigns across various channels. Your primary focus will be on search engine marketing (SEM), with a goal of delivering high-quality leads and conversions.

You will have expertise in paid search marketing, including campaign development, optimization, and performance analysis. Additionally, you will collaborate with our business stakeholders to design and implement high-performing search marketing campaigns.

A successful candidate will possess strong analytical skills, with the ability to monitor and analyze SEM program and campaign performance. You will also be responsible for creating captivating creative content that drives engagement and maximizes conversion rates.

Key Responsibilities
  • Develop and implement paid search marketing campaigns on Google and Microsoft Ads platforms
  • Collaborate with business stakeholders to design and implement high-performing search marketing campaigns
  • Optimize and improve campaign performance through ongoing analysis and reporting
  • Analyze and report on SEM program and campaign performance
  • Create compelling content that drives engagement and maximizes conversion rates
Requirements
  • 2+ years of experience in search engine marketing with a demonstrated understanding of digital media, creative, and data
  • Experience with Google Marketing Platform, including Google Ads, Campaign Manager 360, and Search Ads 360
  • Strong analytical skills, with the ability to monitor and analyze SEM program and campaign performance
  • Ability to create captivating content that drives engagement and maximizes conversion rates
Benefits

As a member of our team, you will enjoy a range of benefits, including:

  • Discounted Origin products and services
  • Hybrid working environment, with the option to work from home up to 60% of the time
  • Competitive salary and annual performance bonus
  • Free and confidential counselling for employees and family members

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