Digital Marketing Strategist

2 days ago

Perth, Western Australia beBeeGrowth Full time

The Role:

Growth Manager

We're seeking a skilled Growth Manager to lead our digital marketing efforts and drive revenue growth in the Australian market. As a key member of our team, you will be responsible for developing and executing growth strategies that align with our business objectives.

  • Design and implement effective growth strategies that directly drive revenue expansion.
  • Oversee a mix of marketing channels, ensuring the right balance between mature, emerging, and experimental platforms.

Key Responsibilities:

  • Develop and execute data-driven growth strategies that maximize ROI.
  • Provide strategic oversight for established channels (e.g., Google Ads, SEO, CRM) to ensure optimal performance.
  • Cultivate new, innovative channels (e.g., TikTok, YouTube) and assess their potential impact through market research and feasibility studies.

Data-Driven Growth:

  • Utilize advanced analytics tools (GA4, LookerStudio, DataStudio) to track performance, optimize marketing spend, and maximize ROI.
  • Implement rigorous monitoring and reporting systems to ensure alignment with revenue, CAC, LTV, and conversion rate targets.

Resource Allocation & Budgeting:

  • Effectively manage budget distribution across channels to maximize impact and ROI.
  • Prioritize high-performing channels while testing and scaling new opportunities.

Cross-Functional Collaboration:

  • Collaborate closely with SEO, CRM, CRO, and product teams to create an integrated approach to growth.
  • Align content strategies, campaign themes, and cross-channel insights for enhanced effectiveness.

Leadership & Team Development:

  • Lead and expand a team of channel specialists, fostering a culture of innovation, accountability, and continuous improvement.
  • Communicate channel performance and growth strategies to senior leadership and key stakeholders.

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