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Digital Marketing Strategist

4 weeks ago

Melbourne, Victoria, Australia Chisholm Institute of TAFE Full time
About the Role

We are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our digital marketing department, you will be responsible for planning, executing, and optimizing paid digital campaigns across various platforms.

Key Responsibilities
  • Develop and implement comprehensive digital marketing strategies to drive brand awareness and engagement.
  • Manage and optimize paid digital campaigns across Google Ads, Meta, and YouTube, ensuring maximum ROI.
  • Collaborate with internal teams to align on campaign strategies, develop creative assets, and ensure seamless execution.
  • Monitor and analyze campaign performance, identifying trends and providing actionable insights to maximize results.
  • Stay up-to-date with industry trends and recommend new tools, platforms, and approaches to keep Chisholm ahead of the competition.
About You
  • You will have a relevant degree qualification and experience; or lesser formal qualifications with extensive experience in technical paid media expertise; or equivalent combination of relevant experience and/or education/training.
  • Deep knowledge of paid digital platforms (Google Ads, Meta, YouTube) and their latest features.
  • Expertise in SEM, SEO, social media marketing, A/B testing, and CX principles.
  • Proficiency with tools like Google Analytics, Google Tag Manager, and Meta Pixel.
  • A collaborative mindset and the ability to translate data into actionable marketing strategies.
  • A passion for creative problem-solving and driving measurable results.
What We Offer
  • A dynamic, supportive team environment that values innovation and growth.
  • Opportunities to work on exciting projects and shape Chisholm's digital marketing future.
  • A chance to make a real impact in an environment where your expertise is valued.
  • An inclusive work culture – Chisholm is resolutely diverse. We celebrate our people's unique contributions to achieving our ambition to transform lives through relevant and responsive high-quality education.
  • Professional development – continue to grow your career.
  • Networking opportunities with industrial partners.
  • State-of-the-art facilities on our campuses.
  • Free on-site parking as well as locations close to public transport.
  • Free employee assistance program – get the support you want. It's confidential.