E-commerce Growth Specialist

4 days ago

Brisbane, Queensland, Australia CULTURE KINGS Full time

About Culture Kings

Culture Kings is a leader in the streetwear industry, known for its exclusive and curated range of products from top brands worldwide. With a strong presence in Australia, New Zealand, and the United States, we are committed to delivering an unparalleled retail experience to our customers.

The Opportunity

We are seeking a highly skilled PPC Specialist to join our team and drive the growth of our e-commerce stores. This role will leverage expertise in Google advertising to enhance our online presence, increase traffic, and maximize ROI from our SEM campaigns.

Key Responsibilities

  • Develop, implement, and manage various Google Ads campaigns with a focus on growing sales and profits across all markets.
  • Optimize ad performance through A/B testing, keyword analysis, and audience targeting.
  • Allocate and manage budgets effectively across multiple campaigns and markets.
  • Implement and refine search & keyword strategies to drive relevant traffic and increase conversions.
  • Utilize Google Analytics and other tools to track, report, and analyze website traffic and campaign performance.
  • Collaborate with the e-commerce, web development, and design teams to optimize landing pages for higher conversion rates.
  • Implement best practices for landing page structure, content, and user experience.
  • Explore and implement new Google Ads features and beta programs to stay ahead of industry trends.
  • Stay updated with the latest industry trends, tools, and best practices.
  • Provide training and support to junior team members as needed.
  • Ensure all SEM activities comply with Google's advertising policies and industry best practices.

Requirements

  • At least 5 years of hands-on experience in a PPC/SEM role preferably for global e-commerce brands.
  • Minimum 2 years experience in managing Annual Marketing budgets of more than $1 Million.
  • Expert knowledge of all Google products including but not limited to Google Ads, Google Merchant Centre, GA4 &Google Tag Manager.
  • Experience managing and optimising large product data feeds using tools such as Datafeedwatch or similar.
  • High Proficiency with Excel and or Google Sheets.
  • Qualification in a relevant field is desirable but not essential.
  • Ability to influence, educate, and bring together various departments to drive strategic SEM initiatives.

Estimated Salary Range: $80,000 - $110,000 per annum, depending on experience.

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