Strategic Media Planner

2 weeks ago

Sydney, New South Wales, Australia EssenceMediacom Full time

About the Role

In this exciting position as a Group Planning Director at EssenceMediacom, you will be the key storyteller, connecting all the dots, defining the idea, and architecting systems. Working closely with our strategy team, you will engage with the business leadership team to deliver on client objectives and collaborate with marketplace counterparts to execute ideas.

Key Responsibilities

  • Develop breakthrough strategies across a range of clients, leveraging a strong base of knowledge across all media channels, paid, owned, and earned.
  • Comfortably work with data, pulling actionable insights from client datasets, translating them into planning lead implications and optimizations.
  • Stay up-to-date with the latest research on media effectiveness and its impact on growth.
  • Experience in audience and signal planning, understanding how to build audiences and translate them into segments for activation.
  • Competency in working across planning tools, from audience planning to allocation and optimization.
  • Collaborate with implementation teams to translate strategies into actionable plans for brands.
  • Ensure delivery of a digital solution relevant to the client's business/brand, working with implementation teams to fine-tune budget allocation, weights, phasing, site mix, and creation of the media plan.
  • Build key relationships with client stakeholders in marketing, planning, and strategy.
  • Share thought leadership on media planning effectiveness with client teams, either proactively or in key stakeholder meetings.

About You

  • Ability to turn numbers into a story, with numbers being a second language.
  • Highly skilled communicator who can simplify the complicated media world and agency structure.
  • Excited to build connected systems that deliver against business solutions.
  • Awareness of what award-winning work looks like.
  • Trusted advisor who can quickly understand client business needs and develop a solution.

What We Offer

  • Our 'Strive' flexible working policy.
  • Learning and Development Academy.
  • WPP Global Employee Discounts.
  • Reconnect Program (work in our offices overseas).
  • Industry-leading parental leave.
  • Birthday leave, Culture initiatives across the year.
  • DE&I program.

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