Global Digital Content Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeDigital Full time $80,000 - $124,999
About the Job

This role involves coordinating and producing a pipeline of quality architectural and supporting digital content from across our global studios in a timely and organised fashion, working with a global marketing team.

The job will ensure end-stage execution of various communication initiatives across all our digital platforms, including our website, social media, EDM and other digital channels.

Key Areas of Responsibility
  • Paid Digital Media Management:
    • Experience in digital paid media – primarily LinkedIn, but may include SEM, Meta and Google Ads
    • Campaign development, planning, analytics & optimisation including AB testing
  • Social Media Management:
    • Facilitate, strategise and create a steady, consistent stream of global digital content with regional communications leaders
    • Fluent in social analytics and constantly looking for ways to optimise content performance
    • Develop a digital content calendar in collaboration with the Global Marketing Director and Global Insights Leader
    • Fluent in social media management tools (i.e. Meltwater) and advise on best practice
    • Able to facilitate planned and impromptu social media best practice training for leadership group (and interested parties)
  • Websites & SEO Management:
    • Manage website and CMS updates (Wordpress)
    • Exceptional skills in A/B testing and customer journey mapping
    • Analytics: performance, recommendations for optimisation and reporting
  • General:
    • Drive global internal media efforts, including eDMs (Microsoft Dynamics), podcast and video content development
About You

You'll have a natural aptitude for web, social media and digital design, and seek opportunities to push the creative envelope.

You'll be able to demonstrate high level of experience with Adobe Creative Cloud, previous experience with social media content strategy and digital production experience in a fast-paced environment, knowledge of HTML/CSS and UX is a bonus.

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