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Account Growth Strategist

2 weeks ago

Sydney, New South Wales, Australia Monks Associates Inc Full time

About Monks Associates Inc

Monks Associates Inc is a global digital marketing agency that combines innovative technology and expertise to accelerate business possibilities. With a legacy of innovation, the company provides an extraordinary range of global marketing and technology services.

About the Role

We are seeking a Senior Media Specialist to join our team. As a Senior Media Specialist, you will work with our clients to manage various types of media campaigns and provide strategic knowledge of the digital space. You will be responsible for managing accounts across the APAC region and will be the key player in kick-off meetings, client relationship management, tech stack implementation, media optimisation, and quarterly business planning.

  • You will develop and grow relationships with clients, Monks' partners, agencies, and internal stakeholders to ascertain business needs and craft the best strategic and tactical approach.
  • You will advise clients on industry trends, the competitive landscape, and how this impacts them.
  • You will partner with our sales team on proposal responses, technical demos, and marketing efforts.

Requirements

To succeed in this role, you will need 4+ years of experience in digital advertising account management or media planning within a publisher, agency, trading desk, or technology company. You should be proficient in programmatic ad buying tools such as Google Marketing Platforms, The Trade Desk, Meta, LinkedIn, Snapchat, TikTok, Google Ads, and Twitter. A strong background in Social platforms is preferred but not required.

You will also need a strong grasp of data platforms such as Google Analytics 4, Firebase, Adobe Analytics, and their integration with ad buying tools. Strong understanding of attribution methodologies including media mix modeling and other advanced analytical concepts is also required.