Paid Social Lead
3 weeks ago
Key Responsibilities:
We are seeking a highly skilled Paid Social Lead to join our Growth team at Koala. This role is crucial in leading our social ad performance across various platforms, including Meta, TikTok, and Pinterest. The ideal candidate will have 5-7+ years of experience running performance social campaigns and a proven track record of driving growth through data-driven decision making.
Responsibilities:
- Lead the daily management of Meta, TikTok, and Pinterest ads to daily performance targets.
- Contribute to the Koala Growth Strategy through establishing opportunities and objectives within Paid Social using Creative, Data, Campaign Optimisation, and testing and Audiences.
- Optimise budget across all campaigns with various targets towards reach, ROAS/CPA targets, and Retargeting objectives, all towards reaching growth & ROAS targets overall.
- Design and run the Paid Social strategy across top, middle, and bottom funnel campaigns in order to efficiently drive new user acquisition and brand growth.
- Automate core processes of managing the ads account to drive efficiency using external tools, rules, and data projects.
- Granularly assess, optimise, and research top performing creative outputs that drive performance, fit brand ethos, and exceed innovation expectations.
- Design and run the testing program for all creative with SMART goals and reporting insights back to the production team to constantly improve Social Ad Creative.
- Design and run tests to discover further account and targeting efficiency from best practices, new platform features, and net-new data-driven concepts.
- Be the thought leader of branded and performance social content and strategy, sharing insights regularly with the global group.
- Conduct regular health checks on the accounts, ensuring best practice is always implemented.
- Maintain a close relationship with platform partners, working to gain access to relevant alphas, betas, and data support.
- Manage and optimise feeds to drive incremental performance through feed driven performance campaigns.
- Analyse and model market size opportunities for growth through social campaigns, and present back to the leadership team.
- Regular weekly and monthly reporting on key improvements in Meta and TikTok Ads for planning learnings and tests coming up.
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