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Media Campaign Planner

3 weeks ago

Melbourne, Victoria, Australia beBeeCampaign Full time $68,500 - $93,550
Job Overview

We are seeking a Campaign Specialist to join our team. This role involves developing communication plans through channel planning, audience analysis, and environment analysis.

This specialist will be responsible for media planning and implementation, trading all campaigns using the Spark Activation Model & Philosophy, TV tracking, optimisation & reporting, competitor & market analysis, campaign analysis and optimisation, and campaign management & finance processes.

Main Responsibilities:
  • Create clear and coherent plans that support client's business objectives.
  • Be knowledgeable of the properties and capabilities of each medium's primary strengths and weaknesses.
  • Work with and interpret research, market data and systems (e.g. Netratings, Market Intelligence, ComScore, Roy Morgan and AdRelevance) to increase planning and trading effectiveness.
  • Take on the day to day responsibility of the implementation process - ensure media is bought and delivered to plan to meet objectives.
  • Brief partners, evaluate responses and provide feedback.
  • Negotiate for clients with publishers and secure additional incentives over and above entitlements.
  • Keep pace with market knowledge that will aid negotiations with publishers.
  • Negotiate trading positions across all media ensuring all benchmarks (client & internal), trading strategies & contractual agreements are met.
  • Finalise benchmarking and pre-trade work before booking to ensure the rate position is best in market.
  • Complete a TV tracking sheet as soon as the TV booking is laid down.
  • Optimise TV campaigns and utilise the tracking sheet to keep the team up to date on progress of campaigns.
  • Proactively completes regular and continuous analysis of competitor activity, market trends, economic issues and other factors affecting buys.
  • Sources content and provide relevant insights for inclusion within competitor and market reviews and other adhoc client requests.
  • Monitor and optimise campaigns regularly to ensure maximum budget is spent and campaigns are performing as effectively and efficiently as possible.
  • Demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives.
  • Identify and recommend optimisation opportunities and ensure those optimisations are taken place promptly and correctly.
  • Deliver post campaign reports to demonstrate media performance, market conditions, tangible insights and recommendations for future campaigns.
Required Skills and Qualifications
  • Minimum 1-2 years experience in media buying/media planning across offline channels in the advertising industry.
  • Qualified understanding and working knowledge of the Australian media landscape.
  • Qualified across the following Office platforms: Word, PowerPoint and Excel.
About You