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Australia Marketing Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeDemand Full time $180,000 - $220,000

This company streamlines HR, IT and finance operations for businesses.

About the role

This position leads demand generation efforts in Australia, extending to Singapore and New Zealand as the business scales further into these regions.

As Senior Manager, Demand Generation, you will be responsible for developing a marketing strategy to generate pipeline and build brand awareness in Australia.

Key responsibilities:
  • Owning the marketing plan for Australia, integrating always-on campaigns with quarterly priorities and sales targets.
  • Partnering closely with Australian sales leadership to support product launches, market-specific messaging, and shared accountability for pipeline targets.
  • Executing full-funnel programs across email, ABM, direct mail, webinars, events, out-of-home advertising, content syndication, and outbound activations with Sales Development Representatives.
  • Making events a revenue-driving channel by designing programs that build trust and generate real pipeline.
  • Collaborating cross-functionally with global and regional peers in growth/digital advertising, content, brand, operations, and analytics.
Requirements:
  • 7+ years of experience driving B2B demand generation in Australia, ideally with some experience in the broader Asia-Pacific market.
  • A deep understanding of demand gen channels across digital and in-person.
  • The ability to build strong partnerships with sales teams and own shared revenue targets.
  • Experience owning pipeline goals in a field or regional marketing capacity.