E-commerce Growth Strategist

5 days ago

Willoughby City Council, Australia PepsiCo Full time
About Us

PepsiCo is a global leader in the food and beverage industry, with a commitment to innovation and sustainability. Our iconic brands include Doritos, Gatorade, Pepsi Max, Smith's Chips, Red Rock Deli, Twisties, and Bluebird NZ.

Our Mission

We aim to make a positive impact on society while driving business success. Our initiatives include EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage.

Benefits

As a member of our team, you can expect a competitive salary and a range of benefits, including:

  • $20k car allowance p.a.
  • Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio.
  • A comprehensive leave policy, including wellness, birthday, volunteer, and parental leave options.
  • Lease Plan.
Job Requirements

This is an exciting opportunity for a Search Lead to join our eCommerce team. The role involves:

  • Generating demand through executing on platform search strategy.
  • Driving leadership of The Digital Shelf to create a competitive advantage for Pepsico across existing and emerging subchannels.
  • Developing and implementing CPC campaigns, strategies, and initiatives across eGrocery, Marketplace, and emerging new channels.
  • Proactively developing and implementing strategy for conversion rate optimization.
Key Responsibilities
  • Develop and implement CPC campaigns, strategies, and initiatives across eGrocery, Marketplace, and emerging new channels.
  • Proactively develop and implement strategy for conversion rate optimization.
  • Report key metrics and continually drive performance on platform.
  • Identify, plan, and deliver online initiatives to drive traffic and conversion across the channel.
  • Manage PDP content structure to deliver Perfect Digital Shelf on all retailer's platforms.
  • Utilize data analysis skills to generate reporting and gain actionable insights to share with the team on a regular basis.
  • Collaborate with the Marketing team on content development and delivery.
  • Support the deployment and implementation of Marketing Automation and Digital Shelf Scraping Tool scorecards suite to analyze digital program performance and consumer behavior in relation to our categories.
Requirements

To be successful in this role, you will need:

  • Demonstrated experience in fast-paced eCommerce environments.
  • End-to-end management of the online shopper experience.
  • Proven ability to develop and manage performance marketing programs for strong ROI.
  • Deep knowledge of the full eCommerce stack and advanced data analytics, including A/B testing.
  • Experience with Content Management Systems (CMS) and Retail Media Networks (e.g., eGrocery, Amazon, Uber).
  • Understanding of SEO principles and digital shelf management.
  • Entrepreneurial mindset and disruptive thinker, willing to challenge existing assumptions to accelerate growth.
  • Highly adaptable in ambiguous, fast-paced environments, able to quickly determine solutions even when facts are unclear.
About You

We're looking for someone who is passionate about driving business growth and has a proven track record in eCommerce and performance marketing. If you're a strategic thinker with excellent analytical skills and a knack for innovation, we'd love to hear from you.

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