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Planning Director

2 months ago

Brisbane, Queensland, Australia GroupM Full time

About the Role

In this exciting position as Planning Director at GroupM, you will be the key storyteller, connecting all the dots, defining the idea, and architecting systems. Working closely with our strategy, creative, account service, marketplace, and digital teams, you will engage with the business leadership team to deliver on client objectives.

You will be part of the bespoke agency for Bankwest – Union, which sits within GroupM. Union is made up of media, account management, creative, production, and strategy teams, utilizing the power of the WPP AUNZ and GroupM networks to deliver best-in-class solutions to Bankwest.

We are one of the largest agencies with an enviable client roster, including CBA, Bankwest, adidas, Bayer, Dell, Google, Mars, PlayStation, The Coca-Cola Company, and Uber.

Key Responsibilities

  • You will be a specialist in understanding how media works across paid, owned, and earned channels.
  • You will enjoy working with data, pulling actionable insights from client data sets, and translating them into planning lead implications/optimizations.
  • You will have an in-depth understanding of the latest research on media effectiveness and how media drives growth.
  • You will have experience in audience and signal planning, understanding how to build audiences and translate them into segments we can buy and activate against.
  • You will be competent in working across planning tools from audience planning, allocation, and optimization.
  • You will work with implementation teams to translate the strategy into actionable plans for brands.
  • You will ensure delivery of a digital solution relevant to the client's business/brand by working with implementation teams to fine-tune budget allocation, weights, phasing, site mix, and creation of the media plan.
  • You will build key relationships with client stakeholders in marketing, planning, and strategy.
  • You will work with client teams to share thought leadership on media planning effectiveness, either proactively or in key stakeholder meetings.

Requirements

  • You will have the ability to turn numbers into a story, with numbers being a second language and easily translated fast, accurately, and effectively.
  • You will be a highly skilled communicator who knows how to simplify the complicated media world and structure of an agency.
  • You will be always excited to build connected systems that deliver against business solutions.
  • You will have an awareness of what award-winning work looks like.
  • You will be a trusted advisor who can quickly understand the client's business needs and develop a solution.
  • You will enjoy working within a fully integrated team.

What We Can Offer You

  • Our 'Strive' flexible working policy.
  • Learning and Development Academy.
  • WPP Global Employee Discounts.
  • Reconnect Program (work in our offices overseas).
  • Industry-leading parental leave.
  • Birthday leave, Culture initiatives across the year.
  • DE&I program.