Senior Brand Manager

6 days ago


Hobart, Tasmania, Australia MyState Bank Limited Full time
About My State Bank Limited

My State Bank Limited is a leading financial institution with a clear vision to drive growth through strategic marketing initiatives.

The Opportunity

This role is a six-month fixed-term opportunity to join our team as a Senior Brand Manager, Brand Marketing Director, Marketing Strategy Lead, Brand Development Manager, or Marketing Planning Specialist.

Key Responsibilities
  • Develop and execute brand and customer acquisition strategies to drive growth and customer loyalty.
  • Lead a team of marketing professionals to deliver impactful marketing activities.
  • Collaborate with internal and external partners to ensure brand consistency across all customer touchpoints.
  • Manage the brand and advertising budget to meet established plans and targets.
  • Develop and maintain brand guidelines to ensure alignment with masterbrand design principles.
Requirements
  • 8+ years of experience in brand and advertising, particularly within retail financial services.
  • In-depth understanding of paid media across traditional and digital channels.
  • Strong experience in designing and delivering creative strategies that drive interest and action from targeted customer groups.
  • Proven capability to lead direct and agency teams to deliver impactful marketing activities.
  • Strong commercial and data acumen, with the ability to align marketing activities with business objectives.
Why Join Us?

My State Bank Limited is an exciting place to work, with a strong commitment to community roots and customer-first approach. As a publicly listed company, we offer a unique opportunity to make a real impact in the financial services industry.



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