Lead Outdoor Brand Strategist

4 days ago

Perth, Western Australia beBeeProfessional Full time $90,000 - $120,000
Job Overview

A leading outdoor brand is seeking a dynamic professional to drive growth, shape strategy, and deliver exceptional results.

The ideal candidate will have experience in brand management, category management, or a related sales or marketing role. They will be responsible for developing and delivering brand and category strategies that meet sales, profit, and market share goals.

The company has a strong focus on innovation, functionality, and reliability, with a commitment to sustainability and reducing its environmental footprint.

The successful candidate will be responsible for managing the product portfolio, including pricing, promotions, and positioning. They will also monitor competition and consumer trends, turning insights into action.

Key Responsibilities:
  • Drive Category Growth: Develop and deliver brand and category strategies that meet sales, profit, and market share goals.
  • Manage Product Portfolio: Manage the product portfolio, including pricing, promotions, and positioning.
  • Monitor Competition and Trends: Monitor competition and consumer trends, turning insights into action.
  • Collaborate with Teams: Collaborate with sales, supply chain, and marketing teams to execute strategies.
  • Track Performance: Track performance using sales, financial, and shopper data, and adjust plans as needed.
Requirements:
  • Commercial Acumen: Experience in brand management, category management, or a related sales or marketing role.
  • Financial Management: Strong commercial and financial acumen, with ability to manage P&L ownership.
  • Analytical Skills: Sharp analytical skills, with ability to translate numbers into actionable strategies.
  • Project Management: Proven ability to manage multiple projects simultaneously.
  • Communication Skills: Excellent communication and influencing skills, with ability to build strong relationships.
  • Customer Focus: Customer-first mindset and passion for creating value through brands.

This is an exciting opportunity to join a dynamic team and contribute to the growth of a leading outdoor brand.

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