Content Strategist

3 days ago

Brisbane, Queensland, Australia beBeeContent Full time $75,000 - $85,000
Content Strategist

We drive innovation through cutting-edge payment solutions. As a global business, we empower 3 million companies and 600 million cardholders to achieve success with our industry-leading technology.

About Us

We deliver exceptional technology solutions through five regional brands — Eway, Ezidebit, Sentral, Pigeonhole Software, and Storman.

Collectively, these brands are anchored by a world leader in payments and software solutions.

The Role

You will champion thought leadership in payment solutions by:

  • Collaborating with internal stakeholders and external agencies to develop and execute a content strategy based on customer insights and market trends;
  • Creating various paid and organic content formats: blog posts, social media updates, whitepapers, case studies, infographics, webinars, and videos to align to the overarching content strategy;
  • Managing social media channels, creating and scheduling content to foster engagement; and drive platform growth.

You will also help improve sales uplift and customer experience via:

  • Working closely with sales teams to create lead nurture content to support the sales funnel;
  • Managing and leading the customer communications calendar to align with product updates and compliance requirements.

As a key team member, you will continually report on performance and optimise our approach by:

  • Monitoring and analysing content performance using metrics and analytics tools;
  • Refining content strategies based on insights for continuous improvement;
  • Building strong relationships with internal stakeholders and external partners;
  • Communicating effectively to align content strategies with business objectives.

You Will Bring

  • Bachelor's degree in Marketing, Communications, or a related field;
  • 3 - 5 years experience in content management and customer content creation, preferably in a B2B environment;
  • Exceptional writing and editing skills, with the ability to produce captivating content on intricate topics for various audiences and platforms;
  • Experience in researching and crafting thought leadership articles pertinent to target markets;
  • Competence in content performance tracking and analytics tools;
  • Outstanding communication and interpersonal abilities, with a penchant for collaboration across diverse teams;
  • Self-motivated and proactive, adept at managing multiple projects and deadlines efficiently.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field;
  • 3 - 5 years experience in content management and customer content creation, preferably in a B2B environment;
  • Strong research and analytical skills;
  • Excellent written and verbal communication skills;
  • Aptitude for learning new technologies and processes.
What We Offer

A dynamic work environment that encourages collaboration and creativity. Competitive compensation and benefits package. Opportunities for professional growth and development.

About Us

We are a global business with a presence in five regions. Our mission is to drive innovation and excellence in payment solutions.

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