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Digital Product Marketing Manager

2 months ago

Australia Drawboard Pty Ltd Full time
About Drawboard Pty Ltd

Drawboard Pty Ltd is a Software-as-a-Service (SaaS) company that specializes in creating innovative document markup and collaboration platforms. Our mission is to revolutionize the way people work by reducing paper usage and promoting a more sustainable work environment.

The Role

We are seeking an experienced Digital Product Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy to drive growth and awareness for our products.

Key Responsibilities
  • Develop and implement a data-driven marketing strategy to drive user acquisition and retention
  • Collaborate with cross-functional teams, including product, sales, and design, to ensure alignment and effective communication
  • Design and execute content marketing campaigns to engage our target audience and build brand awareness
  • Manage and optimize our marketing automation tools, including Hubspot and SendGrid
  • Monitor and analyze key performance indicators (KPIs) to measure campaign success and inform future marketing strategies
Requirements
  • 5+ years of experience in digital marketing, with a focus on SaaS products
  • Proven track record of success in developing and executing marketing strategies that drive growth and awareness
  • Strong analytical skills, with the ability to collect, analyze, and interpret data to inform marketing decisions
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
  • Experience with marketing automation tools, including Hubspot and SendGrid
What We Offer
  • A competitive salary and benefits package
  • The opportunity to work with a innovative and forward-thinking company
  • A collaborative and dynamic work environment
  • The chance to make a meaningful impact on the way people work

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application.