Digital Marketing Strategist

18 hours ago

North Sydney Council, Australia beBeeStrategist Full time $140,000 - $160,000
Job Description

We are seeking a dynamic and experienced digital marketing strategist to execute multi-channel campaigns that drive brand awareness, engagement, and conversion.

This is a hands-on role owning day-to-day digital execution across B2B and B2C channels, requiring collaboration, attention to detail, and passion for delivering measurable results.

Key Responsibilities:

  • Translate briefs into multi-channel marketing plans with clear timelines and deliverables.
  • Manage end-to-end campaign execution including audience targeting, bidding, scheduling, and tracking.
  • Brief and coordinate with agencies/freelancers to ensure creative assets meet brand and platform specifications.
  • Monitor campaign performance and optimize for CPA, ROAS, and lead quality.
  • Run A/B tests across ads, creative, targeting, and messaging to improve performance.
  • Maintain a testing backlog and document learnings to inform future campaigns.
  • Analytics & Reporting:
    • Own campaign analytics and reporting using data tools and platform dashboards.
    • Ensure accurate tracking through standard protocols and integrations.
    • Monitor funnel metrics (CTR, CVR, CPA, CAC, LTV) and recommend data-driven actions.
  • Market & Competitor Insights:
    • Conduct ongoing market and competitor research to inform strategy and identify growth opportunities.
  • B2B & B2C Marketing:
    • Plan and execute LinkedIn campaigns, email nurture journeys, and referral programs.
    • Coordinate influencer content, paid social ads, and sponsorships to boost brand visibility.
    • Manage marketing lists in compliance with privacy and consent requirements.
    • Produce campaign assets to support sales initiatives and promotions.
    • Align with Sales on MQL criteria, lead handover processes, and conversion tracking.

Requirements:

  • 5+ years of experience in digital marketing and campaign management.
  • Bachelor's degree in Marketing, Communications, or related field.
  • Strong understanding of digital advertising platforms and industry trends.
  • Confident with budgets, pacing, and optimization techniques.
  • Experience with A/B testing, campaign tracking, and performance analytics.
  • Excellent communication, project management, and stakeholder engagement skills.
  • Experience with data tools preferred but not essential.

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