Digital Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia Zone IT Solutions Full time

We are seeking a highly skilled Digital Marketing Executive to play a pivotal role in implementing and managing our digital marketing strategies. This individual will be responsible for optimizing our online presence, driving brand awareness and engagement, and ensuring the accuracy and consistency of our data collection.

  • Maintain and enhance the data layer to guarantee precise and consistent data collection.
  • Deploy new marketing and analytics tags to track website traffic and user behavior.
  • QA tag deployment to ensure all tags are firing correctly and capturing the desired data.
  • Create custom triggers within Google Tag Manager to capture specific user interactions, events, and data points that are essential to our tracking requirements.
  • Optimize the data layer and events to improve data quality and efficiency.
  • Lead the migration of client-side tags to server-side in Google Tag Manager for improved performance and security.
  • Modify the JavaScript and HTML code to enhance the existing feature tracking.
  • Investigate and resolve QA discrepancy issues arising from new tag implementations.

About Us

Zone IT Solutions is a leading recruitment company specializing in Digital, ERP, and larger IT Services. We offer flexible, efficient, and collaborative solutions to organizations requiring IT experts. Our agile, agnostic, and flexible solutions help source the IT expertise needed. Our delivery offices are located in Melbourne, Sydney, and India.

Our Commitment

Zone IT Solutions is an equal opportunity employer, and our recruitment process focuses on essential skills and abilities. We welcome applicants from diverse backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds, and people with disabilities.

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