Digital Analyst

1 week ago

Sydney, New South Wales, Australia Assembly Global Full time
About the Role

We are seeking a highly motivated and skilled Digital Analyst to join our team at Assembly Global. As a Digital Analyst, you will play a pivotal role in developing and implementing paid search campaigns across various platforms to drive qualified traffic and maximise ROI for our clients.

Key Responsibilities
  • Plan, execute, and optimise paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels.
  • Design and run experiments to improve engagement/conversions.
  • Monitor and adjust bidding strategies to achieve performance goals and maximise return on ad spend (ROAS).
  • Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimisation.
  • Develop compelling ad copy that aligns with campaign objectives and effectively communicates the value proposition to the target audience.
  • Analyse campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness and efficiency.
  • Monitor campaign budgets and ensure campaigns are delivered within the allocated budget.
  • Manage the collation of activation deliverables, including approved media plans and creative materials.
  • Assist the Senior Digital Manager to create strategy proposals and media plans for clients.
  • Stay updated with industry trends, algorithm changes, and best practices in paid search advertising to maintain a competitive edge and drive innovation.
  • Collaborate with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address any inquiries or concerns.
Requirements
  • Proven 2+ years of experience in managing paid search campaigns (text ads, PMax, DemandGen, etc), preferably in an agency environment.
  • Hands-on experience with Google Ads & Editor, Bing Ads, and other PPC platforms.
  • Proficient in Adobe Analytics or other web analytics tools.
  • Strong analytical skills with the ability to manipulate and interpret data to draw actionable insights.
  • Proficiency with Excel / Google Sheets and experience working with pivot tables, ifs formulas, vlookup and more advanced functions.
  • Experience in managing mid/large scale accounts & budgets ($200k - $500k+).
Good-to-have
  • Google / Bing Ads certification(s)
  • SQL
  • SA360
  • Interest and experience working in e-commerce.
  • Knowledge/hands on experience with other paid media channels such as paid social, YouTube and programmatic.
Benefits

We offer a competitive salary, annual compensation reviews, access to ongoing training and cross channel exposure, and keep detailed personal development plans to ensure you're hitting your personal and company goals. We provide a collaborative work environment and opportunities for you to make a significant impact on our company direction and development. We recognize and celebrate your success...all the time Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated We're truly a people-first organization. That's why we offer a flexible work policy that puts you in control of your work-life balance We care about social and environmental impact – we have dedicated Impact Champions that collaborate globally to make sure we're leaving the world better than we found it. We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.

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