Data Insight Specialist

3 days ago

Sydney, New South Wales, Australia beBeeInsights Full time $140,000 - $170,000
Key Insights Analyst - B2B Growth Strategy

This role is pivotal in driving growth through strategic data-driven insights.

  • Collaborate closely with cross-functional teams to measure and report on marketing progress toward revenue and growth objectives.
  • Develop insightful analysis that informs media investment, campaign strategy, and go-to-market plans.
  • Design measurement frameworks that track marketing performance, lead conversion, and pipeline health.
  • Evaluate key initiatives such as paid media, content, and events, including pre/post analysis and experimentation.
  • Apply attribution (e.g. multi-touch) or MMM to credit marketing impact across touchpoints.

For success in this role, you will:

  • Excel at creating alignment and clarity around complex problems.
  • Support pipeline-focused teams and drive growth in a B2B environment.
  • Help teams align around KPIs and strategic insights.

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