Senior Brand Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeBrand Full time $100,000 - $150,000
About This Role

Unlocking Growth Opportunities with Liqueurs & Whiskey Brands

This exciting opportunity calls for a skilled Brand Strategist to drive innovation and growth in our portfolio of liqueurs and whiskey brands. As a brand builder, you will develop long-term strategies, lead cross-functional partnerships, and shape digital presence to create standout experiences.

You will:

  • Craft effective brand strategies and plans that unlock growth through consumer, shopper, and customer insight.
  • Lead the delivery of impactful communications and campaigns across channels.
  • Define the role your brands play in culture, partnering with our Culture team to drive relevance and impact.
  • Shape future-fit social strategies that create standout in an always-on environment.
  • Own and influence key business metrics, partnering with commercial teams to deliver performance, pricing, promo strategy, and margin growth.
  • Translate strategies into brilliant executions that beat the competition and win share.

Key Requirements

  • 2+ years' experience in brand/marketing with proven results across multiple growth drivers.
  • A track record of turning insights into impactful, business-building activity.
  • Experience spanning media, digital, experiential, PR, and culture.
  • International or multi-market exposure a strong plus.
  • Above all: curiosity, creativity, and ambition to make iconic brands bigger.

The Ideal Candidate

  • Demonstrated ability to think strategically and act tactically.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.

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