Digital Marketing Journey Manager

2 days ago

Sydney, New South Wales, Australia beBeeAutomation Full time $100,000 - $140,000
Senior Marketing Automation Specialist - Key Role
About the Position

We are seeking a seasoned Senior Marketing Automation Specialist to drive our customer communications strategy and propel business growth.

Luxury Escapes is one of the world's fastest-growing travel websites, boasting over 8 million members and recently winning the National Travel Industry Award for Most Outstanding Online Travel Agency. Our Customer Comms team is the backbone of our brands' success, orchestrating impactful connections with valued customers through compelling email, push, and SMS campaigns that are integral to revenue generation.

We ensure that every interaction is tailored and meaningful, nurturing lasting relationships by meticulously crafting customer journeys. This role requires collaboration with cross-functional teams to design and develop solutions that meet business needs and deliver value to customers.

The ideal candidate will be adept in leveraging Braze's capabilities, particularly skilled in utilizing Liquid templating language to craft personalized campaigns and providing technical expertise to enhance marketing automation efforts.


Key Responsibilities
  • Play a crucial role in driving customer communications strategy and propelling business growth through effective marketing automation.
  • Collaborate with cross-functional teams to design and develop solutions that meet business needs and deliver value to customers.
  • Maintain system performance and reliability, proactively identifying and resolving issues to ensure maximum uptime and customer satisfaction.

Required Skills and Qualifications
  • Marketing automation specialist experience in Braze or Salesforce Marketing Cloud.
  • Hands-on experience with Braze's platform, showcasing proficiency in CDI canvas push and SMS functionalities.
  • Deep understanding of SQL and familiarity with data analytics tools such as BigQuery essential for robust campaign analysis and deriving actionable insights.
  • HTML skills highly desirable for customizing email templates and enhancing the visual appeal of marketing materials.
  • Familiarity with RESTful API design principles and implementation a plus.

Benefits
  • Excellent remuneration package.
  • 20% discount on luxury holidays and experiences.
  • Breakfast and lunch provided five days a week.
  • Health and wellbeing programs.
  • Birthday leave.
  • Hackathons.
  • A super collaborative team that enjoys creating great platforms.

EEO and Inclusion

We celebrate diversity in our people and make hiring decisions based on your experiences and skills. We do not discriminate based on gender identity, religion, race, national origin, sexual orientation, age, marital status, or disability status.

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