Digital Content Leader

1 week ago

Sydney, New South Wales, Australia beBeeStrategist Full time $75,000 - $85,000

About the role

We're seeking a strategic and creative Brand Social Media Manager to lead the organic social media presence across our brand portfolio.

This role is responsible for shaping and executing compelling, insight-driven strategies that grow brand awareness, deepen community engagement, and contribute to business growth.

You'll translate brand strategy into powerful social-first storytelling across platforms like Instagram, TikTok, and Facebook—balancing creativity with analytics.

Working closely with the brand and digital marketing teams, you'll ensure every post, story, and comment reflects the brand's voice and purpose.

  • Develop and execute organic social strategies
  • Plan content and campaigns
  • Monitor trends and performance
  • Align with brand priorities
  • Manage budgets efficiently

Main responsibilities:

Strategy & Planning:

Develop and execute organic social strategies, plan content and campaigns, monitor trends and performance, align with brand priorities, and manage resources effectively

Content Creation and Execution:

Create engaging mobile-first content, craft compelling captions and visuals, balance user-generated content with studio assets, collaborate on localized campaigns, and manage content approvals for brand compliance

Community Management:

Manage social communities, monitor engagement, build relationships with advocates, and ensure safe, brand-aligned interactions

Analytics and Optimisation:

Collaborate across teams to align content with strategy, optimize campaigns, and support brand protection efforts

Ideal candidate

Ideally you will have 2–3 years of hands-on experience in social media management within a brand or agency, with deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn—and emerging platforms. You should be degree qualified in Marketing, Communications, Digital Media, or similar.

Demonstrated skill in mobile content creation and editing (e.g., CapCut, InShot, Canva, VSCO)

Strong copywriting and storytelling skills tailored to different platforms and audiences

Comfortable juggling multiple brand accounts, calendars, and priorities

Analytical mindset: confident with performance data and tools (e.g., Meta Business Suite, GA4, Sprout Social)

Collaborative spirit and ability to liaise across creative, digital, PR, and brand teams

Strong project management, organization, and attention to detail

Bonus: influencer coordination experience and experience with social commerce

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