Social Media Strategist

2 weeks ago

Sydney, New South Wales, Australia News Corp Australia Full time
Job Title: Social Lead

Medium Rare Content Agency is seeking a full-time Social Lead for a 12-month fixed-term contract within the agency's Client Innovation Hub (CIH). The CIH is a cross-agency centre of excellence that provides deep strategic support, channel expertise, and innovative content solutions for new and existing clients across News Corp's three content agencies.

Key Responsibilities:
  • Conduct social audits, analyse clients' social performance, identify areas of opportunity and improvement, and direct their new direction.
  • Build and contribute to client strategies, including multi-channel content strategies, social strategies, paid social strategies, campaign strategies, or channel strategies.
  • Support the retainer social teams with ideas and ways to drive more engagement, reach, or traffic, depending on client KPIs and objectives.
  • Help new or retainer clients launch new social channels.
  • Onboard new social-first clients, ensuring a smooth transition from past agencies to MRCA, Suddenly, or Storyation.
  • Collaborate with the Creative and Content Production teams to support social-first campaigns, providing creative direction, references, and platform knowledge/insights to ensure MRCA provides effective, engaging outputs.
  • Work with the broader teams to ensure that native and social KPIs are delivered, and that our CPCs/CPVs/CPLPVs are low.
  • Monitor social trends, track the latest 'viral' trends, and identify trending audios, keywords, hashtags, concepts, and language.
  • Mentor broader social media managers and producers across the agencies.
  • Respond to client requests in a timely, efficient, and helpful manner.
  • Ensure operational and project management tools (Wrike, Google Drive, Google Docs) are up-to-date, accurately reflecting the status and deadlines of work.
  • Contribute to social strategy and output of MRCA social channels.
  • Attend biweekly CIH stand-ups and wips.
Requirements:
  • 5+ years' on-the-job experience as a social media manager or social strategist, preferably with experience working with a content/creative/media agency.
  • Excellent communication skills, with the ability to thrive in a fluid, fast-paced, and future-focused environment.
  • A deep understanding of social media platforms, including strategy, ideation, content creation, reporting, deck building, presenting, trend identification, SEO, and calendar management.
  • Experience analysing social media channels, establishing and defining a clear role of channel, and what's working/not working from a content, format, and publishing cadency perspective.
  • Excellent writing, editing, and subbing skills, with the ability to stick to deadlines and work within a budget and client parameters.
  • A proven track record of driving revenue growth and delivering commercial results.
About News Corp Australia:

We are proud to be Australia's most impactful media group, with over 150 brands across news, sport, and lifestyle, backed by a team of more than 5,000 dedicated people across the country. We are trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio, and print platforms.

We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields. Our benefits include access to publications and products from across the News Corp family, health and wellbeing support, time off, development opportunities, financial wellbeing support, perks and discounts, and the opportunity to give back to our communities.

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