Digital Marketing Specialist

2 weeks ago

Perth, Western Australia beBee Careers Full time
Search Engine Marketing Specialist

We are seeking a highly skilled Search Engine Marketing (SEM) specialist to join our team. As an SEM specialist, you will be responsible for developing and implementing comprehensive SEM strategies across key platforms such as Google Ads.

Primary Responsibilities:

  • Semantic Web Development: Develop, implement, and manage comprehensive SEM strategies across key platforms such as Google Ads (Search, Shopping, Display, Video).
  • Data-Driven Insights: Spearhead the development and execution of comprehensive, data-driven SEO strategies (on-page, off-page, technical) to significantly improve organic search rankings, drive qualified traffic, and increase conversions.
  • User Experience Optimization: Analyse user behaviour on client websites using analytics and UX tools (e.g., Hotjar, Clarity, Google Analytics) to provide actionable UX recommendations, optimising pathways for traffic generated by search campaigns.
  • Customer Relationship Management: Develop and implement sophisticated CRM strategies (utilising Zoho, Salesforce, HubSpot) to enhance customer engagement, optimise lead nurturing, and improve customer retention, including strategic data segmentation and automated workflow creation.
  • Integrated Data Ecosystem: Oversee the strategic integration of data from diverse sources (advertising platforms, web analytics, CRM databases, client databases) to create a cohesive data ecosystem for comprehensive analysis and insightful reporting.

About Us:

We are an award-winning full-service agency providing end-to-end brand and marketing communication solutions for a range of valued clients in diverse industry categories. Our team of strategic, creative, digital, and production specialists work together to create effective solutions to connect people with people, and build better brands.

Benefits:

  • Friendly Office Environment: Enjoy a welcoming office environment, proximity to the best local coffee haunts, cuddles with our regular office pups, fresh fruit delivered weekly, killer cheese boards, and access to industry-certified training opportunities and meaningful opportunities for ongoing professional development.
  • Collaborative Team Culture: Work closely with cross-functional teams, including technical specialists, creative professionals, and account management, to ensure cohesive strategies and flawless execution.
  • Meaningful Career Growth Opportunities: We value collaboration and everyone's contributions, offering opportunities for ongoing professional development and growth within the company.

Required Skills and Qualifications:

  • Hands-on Experience: A minimum of 3-4 years of hands-on experience in a dynamic digital marketing role, with a demonstrable strong focus on SEM, SEO, and data analysis.
  • Agency Experience: Proven experience in developing, implementing, and managing integrated digital marketing strategies that successfully incorporate SEM, SEO, UX considerations, and CRM functionalities.
  • Digital Marketing Expertise: Essential: Demonstrable agency experience, with a track record of managing multiple clients and complex projects simultaneously in a fast-paced, deadline-driven environment.

Seniority Level and Employment Type:

  • Mid-Senior Level: This role is suitable for individuals with a mid-senior level of experience in digital marketing.
  • Full-time Position: The employment type is full-time.

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