Director of Omnichannel Marketing

3 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $200,000 - $250,000
Senior Marketing Leader

The successful candidate will lead the development and execution of a marketing strategy that drives business growth, enhances brand visibility, and strengthens retail success across the ANZ market.

About the Role
  • Foster a high-performing team by leading the structural development of the ANZ marketing function and aligning talent to short, mid, and long-term objectives.
  • Translate global brand direction into local market execution, adapting campaigns for ANZ while maintaining alignment with global brand objectives.
  • Develop and implement an omnichannel marketing roadmap that enhances visibility, drives growth, and strengthens retail success.
  • Elevate omnichannel retail experiences through best-in-class executions across owned retail stores and strategic wholesale accounts.
  • Oversee PR, community, and trade marketing initiatives to build meaningful connections with our communities and strengthen brand presence across ANZ.

Key qualifications include 10+ years in marketing experience, with proven leadership in omnichannel marketing and expertise in turning consumer insights and analytics into actionable strategies.

Key responsibilities:

  • Drive integrated marketing campaigns across brand, commercial, and merchandise teams to maximise impact.
  • Champion digital-led consumer journeys, leveraging insights, analytics, and innovation to design elevated digital strategies in collaboration with senior leadership.
  • Measure and communicate success by defining clear performance metrics, managing budgets effectively, and reporting outcomes to senior leadership.

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