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Chief Marketing Strategist

1 week ago

Sydney, New South Wales, Australia Permaconn Full time

We are seeking a talented Chief Marketing Strategist to join our team at Permaconn, a global leader in mission-critical connectivity solutions. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and revenue.

About the Role
  • This is a contract position with potential to lead to a permanent opportunity.

You will have the opportunity to work on a variety of projects, including website development, demand generation, and product marketing. You will be responsible for defining the website's purpose and aligning it with overall marketing objectives, ensuring a visually appealing and brand-consistent website design, and prioritizing user experience and optimising the website for mobile devices.

You will also be responsible for developing and managing website content, including product information and customer testimonials, utilising CRM data to understand customers based on demographics, behaviour, and preferences, creating targeted marketing campaigns for each segment.

In addition, you will identify target audiences and understand their needs and pain points, analyse market trends and competitor activities to identify opportunities, and set measurable goals and KPIs to track campaign effectiveness.

What We Offer

  • A dynamic and supportive work environment
  • The opportunity to work on a wide range of exciting projects
  • A competitive salary and benefits package

Requirements

  • Demonstrated experience with digital marketing, demand generation, and product marketing in a tech or communications context
  • Strong analytical skills with a data-driven approach to decision-making
  • Ability to think creatively and strategically in a fast-paced, dynamic environment
  • Excellent communication skills (both written and verbal) & interpersonal skills