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Marketing Strategy Lead

1 week ago

Sydney, New South Wales, Australia Cyanergy Full time

Cyanergy is a dynamic and collaborative work environment where you can grow your career in a fast-growing industry. We're seeking a Marketing Manager to oversee our integrated marketing efforts and enhance brand visibility.

About the Role:
  • Develop and implement marketing strategies that align with Cyanergy's business objectives.
  • Lead a team of marketers to achieve campaign goals and measure their effectiveness.
  • Stay up-to-date with industry trends, competitor analysis, and customer feedback to inform marketing decisions.
  • Collaborate with designers, writers, and agencies to produce high-quality marketing materials.
  • Manage operational aspects of marketing campaigns, including budget planning and ROI analysis.
Key Qualifications:
  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 10 years of marketing experience and 5+ years as a marketing manager, preferably in renewable energy, sustainability, or B2B industries.
  • Strong knowledge of digital marketing (SEO, PPC, email, social media).
  • Proven experience in marketing automation to manage and execute integrated marketing campaigns.
  • Experience managing onshore and offshore teams with a focus on collaboration and productivity.
  • Proficiency in marketing tools (e.g., Google Analytics, Zoho CRM).
  • Analytical mindset with skills in data interpretation and reporting.
  • Excellent communication and project management abilities.
  • Passion for sustainability and renewable energy.