Regional Marketing Specialist

1 week ago

Dalby, Australia beBeeEconomicDevelopment Full time $60,000 - $90,000
Economic Development Marketing Officer Job Description

The Western Downs is seeking a skilled Marketing Professional to join its team. As an Economic Development Marketing Officer, you will play a key role in promoting the region as a vibrant and thriving place to live, work, invest, and visit.

This role involves developing and delivering innovative marketing and communication strategies that elevate the region's profile, enhance community engagement, and drive economic growth.

About the Role
  • Develop and deliver effective marketing strategies to promote the Western Downs as a desirable destination
  • Elevate the region's profile through various channels, including social media, events, and print materials
  • Enhance community engagement through stakeholder management and outreach programs
  • Contribute to driving economic growth by supporting local businesses and entrepreneurs
Key Responsibilities
  1. Strategic Marketing Planning: Develop and implement comprehensive marketing plans to achieve business objectives
  2. Brand Management: Maintain and enhance the Western Downs brand across all communication channels
  3. Community Engagement: Build and maintain relationships with stakeholders, community groups, and local businesses
  4. Marketing Campaigns: Design and execute targeted marketing campaigns to attract visitors, investors, and residents
Requirements
  • Qualifications: Relevant tertiary qualifications in Business, Marketing, Event Management, Public Relations or a related field
  • Experience: Equivalent related experience in marketing, communications, or a related field
  • Skills: Strong marketing and communication skills, with the ability to think creatively and strategically
Benefits
  • Work-Life Balance: Flexible work arrangements and wellness programs designed to support your well-being
  • Professional Development: Opportunities for skill development, mentorship, and career advancement
  • Salary Packaging: Available to restructure your salary and pay for everyday living expenses
  • Uniforms and PPE: Provided to ensure a safe and professional working environment
About the Region

The Western Downs is a vibrant and thriving region that offers a unique blend of natural beauty, rich culture, and economic opportunity.

This is an exciting opportunity to join a dynamic team and make a real difference in the community.

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