Digital Marketing Strategy Leader

1 week ago

Sydney, New South Wales, Australia EBR Full time
Job Overview

We are seeking a highly skilled Digital Marketing Strategy Leader to join our team at EBR. This is an exciting opportunity for someone with a strong background in digital marketing to lead and develop our online marketing strategy.

This role will require you to have demonstrated capabilities in B2C digital marketing, with at least 3 years' experience, preferably in the area of online/mobile casino gambling marketing. You will be responsible for implementing a marketing strategy and managing marketing spends. You will be working closely with product owners to develop plans to implement product strategies and execute product go to market to support strategies.

Key Responsibilities
  • Conduct, manage and optimise multi-channel campaigns
  • Develop conversion goal-orientated retargeting strategies and campaigns
  • Manage offline channel execution including direct and brand activation/experiential marketing
  • Grow social media presence
  • Create new processes & procedures to scale marketing activity
  • Work across various marketing automation, digital platforms and social channels
  • Partnering with Product Marketing owners
  • Work with channel, marketing, creative agencies & pricing strategy initiatives
  • Use complex data to measure and improve online/offline marketing campaign performances
  • Understanding of KPI performance
Requirements

To be successful in this role, you will need:

  • Proficient in Google Adwords, Facebook business manager, Hootsuite, Google Analytics (or similar), Campaign Monitor, Salesforce (or similar), HTML, WordPress
  • Proficient in MS Office, Excel, Word, Powerpoint
  • Excellent written and verbal communication skills
  • Excellent interpersonal skills and ability to work both independently and within a team setting
  • Ability to multitask and hand multiple complex projects at once
Salary and Benefits

The salary for this role is estimated to be around AU$120,000 - AU$180,000 per annum, depending on experience. We offer a comprehensive benefits package, including access to training and development opportunities, flexible working arrangements, and a dynamic and supportive team environment.

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