Senior Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeCampaign Full time $100,000 - $140,000
About the Role

We are seeking a skilled professional to fill the position of Campaign Manager. This is an exciting opportunity to work in a collaborative environment, contributing to the delivery of exceptional customer experiences.

As a Campaign Manager, you will play a pivotal role in enhancing the customer experience by ensuring that every interaction is timely, relevant, and personalised. You will establish best practice frameworks and governance across the organisation, helping to deliver consistent and compliant communications.

Your Responsibilities
  • Develop and maintain campaign governance frameworks across the organisation, including SLAs, QA checklists, and briefing templates for cross-channel campaign execution.
  • Configure and manage Adobe Journey Optimizer campaigns, journeys, and triggers across multiple channels (email, SMS, web, app, etc.).
  • Collaborate with product owners to translate strategic goals into actionable campaign requirements and backlog items.
  • Support journey orchestration and segmentation using AJO and Adobe Experience Platform, ensuring alignment with data and audience strategies.
  • Enable campaign teams by documenting and promoting best practices for personalisation, targeting, and real-time messaging.
  • Conduct A/B and multivariate testing, monitor performance, and provide insights using Customer Journey Analytics.
Required Skills and Qualifications
  • Experience in marketing technology, digital campaign delivery, or customer journey orchestration.
  • Hands-on expertise with Adobe Experience Cloud tools (Adobe Journey Optimizer, Adobe Experience Platform, Customer Journey Analytics, Real Time-CDP, Adobe Target, and Adobe Analytics) with a strong grasp of omni-channel orchestration and segmentation deployment.
  • Proven ability to configure and optimise journeys, triggers, and personalisation strategies across digital channels.
  • Solid understanding of customer data platforms, unified profiles, and behavioural targeting.
  • Experience in Agile environments, working within cross-functional squads to deliver iterative improvements.
What We Offer
  • A dynamic and inspiring work environment that encourages development and celebrates success.
  • Access to a range of benefits and rewards.

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