Regional Marketing Strategist

5 days ago

Sydney, New South Wales, Australia beBeeEvent Full time $180,000 - $220,000
APAC Strategic Events & Audience Marketing Leader

This is a leadership role that oversees the development and implementation of geo event marketing strategies to bring flagship and key events to life. The ideal candidate will have a strong background in building high-calibre, pipeline- and revenue-generating programs.

Key Responsibilities:
  • Create an integrated event marketing strategy with full responsibility for achieving delegate registration, attendance, and pipeline targets.
  • Collaborate with cross-functional teams to orchestrate customer marketing programs with scaled execution.
  • Power a consistent and seamless customer experience across programs to increase business outcomes.
  • Drive innovative ideas and provide guidance on best practices to elevate, scale, and activate programs.
  • Effectively integrate multiple channels for all marketing campaigns.
  • Deliver multi-channel marketing campaigns that are data-driven, with a focus on increasing audience acquisition.
  • Review and define a strategy for managing and growing our marketing database.
  • Manage event projects, timelines, and resources.
Requirements:
  • 10-15 years in a regional marketing capacity, preferably with a demand generation background.
  • People management experience, including leading a small team and working with diverse skillsets.
  • Expertise in digital, event, account-based or content marketing to conceptualize innovative programs with pragmatic delivery.
  • Strategic and agile thinker with strong collaboration skills.
  • Ability to influence effectively across a global organization and matrixed teams.

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