Brand Voice Specialist

3 days ago


Melbourne, Victoria, Australia Australia and New Zealand Banking Group Limited Full time
About the Role

This role is responsible for developing and implementing a comprehensive brand voice strategy that aligns with the organization's goals and objectives. The ideal candidate will have experience in creating engaging and effective content across various channels, including social media, email marketing, and website content.

The successful candidate will be responsible for crafting compelling narratives that resonate with the target audience, while also ensuring that all content is consistent with the brand's voice and tone.

This position requires a strong understanding of content marketing principles, as well as excellent writing, editing, and project management skills.

Key Responsibilities
  • Develop and implement a comprehensive brand voice strategy that aligns with the organization's goals and objectives.
  • Craft compelling narratives that resonate with the target audience.
  • Ensure that all content is consistent with the brand's voice and tone.
  • Manage and facilitate the creation of content across various channels, including social media, email marketing, and website content.
  • Collaborate with cross-functional teams to ensure seamless execution of content initiatives.
  • Measure and report on the effectiveness of content initiatives.
Requirements
  • Bachelor's degree in Communications, Marketing, or a related field.
  • Minimum 5 years of experience in content marketing, preferably in a leadership role.
  • Proven track record of developing and executing successful content strategies.
  • Excellent writing, editing, and project management skills.
  • Strong understanding of content marketing principles and best practices.
  • Ability to collaborate effectively with cross-functional teams.
About Us

We are a leading financial institution that offers a wide range of banking and financial services to individuals, businesses, and institutions. We are committed to providing our customers with innovative and personalized solutions that meet their evolving needs.

We are seeking a talented and experienced Creative Content Manager to join our team. If you have a passion for creating engaging and effective content and a proven track record of developing and executing successful content strategies, we encourage you to apply.



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